Training programs:
- Innovative Entrepreneurship, managed by Irina Sergeyevna Antonova, Candidate of Economic Sciences, School of Engineering Entrepreneurship, Associate Professor, +7 (3822) 701777 x 1231, Scientific and Technical Library, office 178, antonovais@tpu.ru;
- Digital Marketing, managed by Lyudmila Mikhailovna Borisova, Candidate of Economic Sciences, School of Engineering Entrepreneurship, Associate Professor, +7 (3822) 606482, +7 (3822) 701777 x 1239, Scientific and Technical Library, office 266, borisova@tpu.ru;
- Technological Brokerage, managed by Svetlana Nikolayevna Popova, Candidate of Economic Sciences, School of Engineering Entrepreneurship, Associate Professor, +7 (3822) 701777 x 1230, Scientific and Technical Library, office 362, snp@tpu.ru;
- Applied System Engineering, managed by Anna Borisovna Zhdanova, Candidate of Economic Sciences, School of Engineering Entrepreneurship, Associate Professor, +7 (3822) 701777 x 1229, Scientific and Technical Library, office 178, zhdanova@tpu.ru;
- Innovation in Higher Education, managed by Yuri Petrovich Pokholkov, Doctor of Technical Sciences, Head of the Educational and Scientific Center for Organization and Technologies of Higher Professional Education, Professor, +7 (3822) 606281, +7 (3822) 701777 x 3601, Building No. 21, office 15, pyp@tpu.ru.
Innovative Entrepreneurship
Innovative entrepreneurship is the skill set to create your own business in technological and other areas.
The program is aimed at developing skills for creating your own business in technological and other areas, developing competencies in high-tech business and innovative entrepreneurship.
Knowledge, skills and abilities
You will be able to:
- critically analyze the current challenges of innovation, set tasks, choose appropriate methods of solving, and develop research programs, interpret, present and apply the results obtained, predict trends in scientific and technological development
- select or develop a technology for implementing and commercializing the results of scientific research and development
- find optimal solutions when creating new high-tech products, taking into account the requirements of quality, cost, deadlines, competitiveness and environmental safety
- use knowledge from various fields of science and technology, conduct a systematic analysis of emerging professional problems, look for non-standard methods of solving them, use information resources and modern tools for solving them, make informed decisions in non-standard situations and implement them
What else you need to know
- interaction with partners from the real sector of the economy;
- project work with the acceleration principle;
- graduation thesis in a startup format.
Digital Marketing
The program is focused on training a specialist who is professionally proficient in the technologies of developing and implementing a digital marketing strategy and digital marketing communication tools for implementing business objectives and achieving the company's development goals.
Knowledge, skills and abilities
You will be able to:
- analyze the target audience and the main advertising channels in the digital environment. Set up advertising campaigns in the digital space and tracking their effectiveness
- analyze market situation and develop a digital strategy that correlates with the overall business strategy of the company
- select the best digital marketing tools and technical platforms for solving specific business tasks
- develop, plan and coordinate marketing programs: marketing strategy, content plan, etc.
- create different types of content: blog posts, social posts, infographics, website content, target page content
What else you need to know
- Students are trained in the Experimental Design Workshop of Marketing Solutions, organized on the acceleration principle of design solutions with the involvement of real cases of regional companies in various sectors of the economy. The project work includes a full marketing cycle: from research, segmentation and positioning to setting up advertising in different communication channels.
- Specialized disciplines are provided by practicing specialists.
Technology Brokerage
Who is a tech broker?
An agent who receives a stable profit due to the completion of a technological transaction.
Specialist in the development of relations between industry and research teams and the subsequent conclusion of transactions.
The head (representative) of the team with the necessary set of competencies, who is able to organize an effective R&D department and a department for the commercialization of scientific developments.
Tech broker = business project consulting + deep immersion in technology.
Knowledge, skills and abilities
You will be able to:
- organize interactions with venture funds and other institutions of the innovation ecosystem;
- work with technological projects at different stages of their readiness in order to promote and scale them on the market;
- evaluate the commercial potential of scientific ideas and technical developments, the use of Product and Customer Development tools;
- Analyze and organize business processes when implementing corporate innovations.
What else you need to know
- Students are trained in the Experimental Design Workshop of Marketing Solutions, organized on the acceleration principle of design solutions with the involvement of real cases of regional companies in various sectors of the economy. The project work includes a full marketing cycle: from research, segmentation and positioning to setting up advertising in different communication channels.
- The program is aimed at training highly qualified specialists in promotion and commercialization of scientific ideas to work in technological fast-growing markets.
- The program is implemented jointly with JSC Russian Venture Company.
Applied System Engineering
The program Applied System Engineering is aimed at training highly qualified specialists in design and management of business processes. Applied system engineering combines knowledge in economics, organization of production processes, business process modeling, and project management.
Knowledge, skills and abilities
You will be able to:
- use modern project management tools;
- systematically analyze the economic and technological parameters of production processes;
- integrate technological systems into a single complex product that meets the customer's needs;
- design and manage business processes;
- work in teams.
What else you need to know
- full-time training in the evening;
- individual trajectory and interaction with companies working in innovation and engineering;
- Students are trained in the Experimental Design Workshop of Marketing Solutions, organized on the acceleration principle of design solutions with the involvement of real cases of regional companies in various sectors of the economy.
Master's program Innovation in Higher Education
Graduates of the program are specialists with modern professional competencies in generation, design and implementation of innovations in university activities. Their task is to change the process of higher education in accordance with the requirements of the time, to strengthen the position of Russian universities in the world markets of educational services and scientific products.
Knowledge, skills and abilities
You will learn to:
- think and act as an innovator, generate and apply innovations in all areas of the university's activities (scientific, educational, etc.);
- professionally organize teams to address organizational and managerial challenges and effectively manage them;
- use a competence-based approach in determining the learning outcomes of students and graduates in the development, implementation and evaluation of educational programs;
- successfully cope with the tasks set in a highly competitive environment, including through innovative ideas;
- use the ECTS system (credit units) to assess competencies, as well as didactic units of programs that ensure their achievement.
What else you need to know
- The program takes into account the requirements of the international standards ISO9001: 2008, European standards and Guidelines for Quality Assurance in the European Higher Education (ESG, Standards and Guidelines for Quality Assurance in the European Higher Education) within the Bologna Process;
- Undergraduates participate in regional, national and international innovative business projects, research work through the implementation of real projects, and undergo intensive language-oriented professional training;